Canadian universities check out the capacity as brand Canada remains strong.
Higher education institutions across Canada are considering putting new learning modes into practice as they face capacity issues on campuses and challenges around the country’s domestic student demographic forecasts.
At CBIE’s Growth on the Horizon webinar, specialists also led to the approach of tech companies like Udacity and edX as a challenge traditional education providers will need to meet head-on.
“You attend their website and see… ‘study once you’d like, how you want, get employment or your money guaranteed.
If you would like to review at 2:00 am with a top professor y, you are ready to do this,” IDP Connect senior consultant Mike Henniger said.
“You can see that this technology has disappeared. This should be a challenge for what we do. Most folks in post-secondary need to believe this and be more flexible because the scholars that we serve are getting to expect that more and more and more.”
According to Henniger, search demand across IDP’s web properties – which attract over 100 million viewers per year – demonstrates that the Canadian brand remains very strong.
“We are out-competing every primary destination,” he said.
While Australia advances to fall due to its closed borders, the election of Joe Biden as US president served as a “huge marketing campaign.”
“As we glance forward to the approaching years, we will have the US beginning to fret the Canadian market share significantly,” Henniger suggested.
“We also believe that opening up Australia will allow scientists to return to Australia, which can have an impression. However, overall, we [Canada] are during an excellent place, which goes to require us to some interesting discussions about capacity and the way can we leverage this positive brand.”
According to Camosun College’s vice president of partnerships, Geoff Wilmshurst, has a few capacity issues.
“One is a physical range, which are some elements we suggest tons at Camosun,” he explained. “We have minimal environmental range.”
While various new structures in recent years have served, the institution is “still beneath the range capacity we probably got to be to satisfy demand,” he suggested offering programs beyond the standard 9-5 hours could help, he contended. Still, there is also a requirement for a “capacity for change.”
“We won’t have a vast figure of international scholars on campus in Victoria. We have reached somewhere on the brink of about 18%, which, once I arrived here ten years ago, nobody imagined we might have that a lot of .”
At George Brown College’s vertical campus in Toronto, with no space or land to expand on, there is much room to believe the way to rebalance domestic.
International student numbers, vice-president of Strategy & Innovation Rick Huijbregts said.
Around 30% of George Brown’s student cohort is international.
“We are seeing a downward trend within the number of domestic applicants and students,” he said. However, Covid has also brought with it lessons.
“Why should we be limited to our downtown Toronto campus? Are there alternative ways to expand opportunities for international students both in Canada but also outside Canada?” Huijbregts suggested. “Our strength lies in our hands-on experience, workshops and what we’ve.”
Finding a replacement balance and supplementing “higher quality” on-campus experiences and interactions with positive online or virtual experiences is where traditional providers can differentiate from specialist online schools, he continued.
“We are working to urge an entire picture of how George Brown’s students and experiences reach international students.
We know our limitations, but we will help them kick off the competition. I think you are looking for a scalable business model.
“We get so ensnared in everyone keen to be in Canada by September 4th, or whatever it’s, that it puts immense needs on our airports and immigration regularities.
Suppose we were ready to lengthen that point out a touch bit. I feel that this last 18 month has shown us that we will do things differently,” Wilmshurst said.
While demographic models suggest that domestic student numbers are expected to extend rapidly from 2023, with more moderate rises from 2027-38, hybrid and blended delivery could release capacity, Huijbregts suggested.
“We are efficiently freeing up physical capacity that I feel will make space for both a return to healthy amounts of moderate growth on the domestic, yet still contribute a chance to extend possibilities to an international student.
Moreover, with new ways of teaching and learning [we can] make better use of our campus as we have it today.”
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